1. 24/7 Online Presence: A website allows customers to learn about your business and make purchases anytime, even outside regular business hours. Having a website allows you to collect leads for your business. You can collect leads by giving away a sample of your business in the form of an eBook, a free product, a free video etc.

2. Credibility and Professionalism: A well designed website enhances your brand’s credibility, showing that your business is legitimate and trustworthy. Credibility is also important when securing a business bank account. Many banks will ask for your businesses website to verify that you have a legitimate business before approving your application for a business bank account.

3. Increased Visibility: A website helps your business appear in online search results, attracting potential customers searching for your products or services.

4. Cost-Effective Marketing: Compared to traditional advertising, a website allows you to showcase your offerings, run promotions, and share updates at a lower cost or even free when your website can be found by search engines.

5. Direct Communication Channel: A website can feature contact forms, live chat, or scheduling tools to facilitate direct communication with your customers.

6. Showcase Products and Services: Highlight your offerings with detailed descriptions, images, and videos to give customers a better understanding of your value. A website is the best place to showcase the value of your business in longer form.

7. Customer Insights: Analytics tools on websites provide valuable insights into visitor behavior, preferences, and demographics to help guide marketing strategies.

8. Competitor Advantage: If competitors have websites, you risk losing business without one. If they don’t, having a website gives you a competitive edge. Believe it or not, there are many businesses who don't have a website because they feel it costs too much or they are not tech savvy and don't know how to build one.

9. E-Commerce Opportunities: A website allows businesses to sell products or services online, expanding beyond local customer reach. Your reach can even be global.

10. Brand Storytelling: Share your mission, values, and brand story in a way that resonates with customers and builds a deeper connection. You should always have a way of people connecting with you outside of social media.