Discover all the business tools you will need to run your business.
Business tools controls the backend of your business and using the right tools to run your business can create the cashflow you desire to see. Consistent sales rolled in once I started using the right business tools and getting mentorship from coaches who helped me create an appealing online presence. Below are just some of the category of tools needed to run a business online.
Social media is your billboard to millions of potential buyers. It helps you build a connection and showcase your brand. Whether through organic posts or paid ads, this is where your audience starts discovering you. The tools you will need are ones that help you stay consistent and can provide real analytics are called social media schedulers or planners.
Think of your website as the hub of your online business—where buyers learn about your offers, get educated, and make purchases. Landing pages, on the other hand, have one goal: driving specific actions, like signing up for a freebie or buying a product. This focused approach boosts conversions. If your business is more service based then you will want to have a website and landing pages where people can do specific actions such as sign up for a webinar, schedule an appointment, or make a purchase. E-Commerce sites use less landing pages, however they can be beneficial when you want to promote a specific product.
Keeping track of potential buyers is crucial. A CRM tool helps you manage your leads and stay in touch through emails, calls, and texts. With automation, it’s like having a 24/7 assistant ensuring no opportunity slips through the cracks.
Project Management Tools
Once you start building a team, you’ll need a way to assign and track tasks. Project management tools ensure marketing, social media, and other business projects stay on track—from start to finish.
A business phone line is essential for serious entrepreneurs. It lets you handle customer inquiries, provide real-time support, and build trust with your audience. Communication is key to closing sales.
Visuals are everything online. Canva is a lifesaver, offering templates for social media posts, videos, and more. If design isn’t your strength or you’re short on time, don’t worry—we offer custom templates and done-for-you design services tailored to your brand.
Content equals connection, and connection equals sales. From cameras to editing software, these tools help you create high-quality videos, images, and audio that grab attention and build relationships.
Want to grow your service-based business with cold outreach? Lead scrapers can help you gather contact information for targeted marketing campaigns. It’s a tried-and-true strategy—even major corporations use it to initiate big deals.
Imagine trying to open a store on a busy street — you want to know what people in the area are looking for before deciding what to sell, right? That’s exactly what keyword tools do, but for the internet. These tools help you figure out what words or phrases people type into search engines (like Google) when they’re looking for something. For example, if you’re selling candles, a keyword tool might tell you people are searching for “soy candles for relaxation” more often than “luxury candles.” Knowing the right keywords helps you create better content for your website, social media, or blog so more people can find your business online.
AI Tools: Smart Assistants That Save You Time
AI (Artificial Intelligence) tools are like having a super-smart assistant that never gets tired. They use advanced technology to help you with tasks that would normally take you a long time to do.
Here’s what AI tools can do for your business:
Content creation such as writing blog posts, captions, or emails in seconds. (Think ChatGPT!) You can also generate ideas for logos, social media designs, or marketing materials.
AI chatbots can answer customer questions 24/7. The key to getting the most out of generative AI is using the best prompts and to train it with knowledge.
Automation Tools: Let the Technology Do the Repetitive Work
Automation tools handle repetitive tasks so you don’t have to. Think of them as robots that do all the boring, time consuming stuff for your business.
Such as scheduling and sending emails to customers automatically (for example, a welcome email when someone signs up). Say you run an online store. When someone buys a product, automation tools can send a thank-you email, notify you about the order, and even start tracking shipping—all without you lifting a finger. Automation tools will post your content at the right times without you being glued to your phone.
When all these systems are in place with a marketing system, and a little capital to open your business to millions of buyers that you will experience a business that is consistently growing whether you’re on vacation sleeping, or taking some days off. You will find yourself working less and doing more.
All the tools you need in one platform. The HighLevel Platform is everything that marketers need to manage their leads, websites, funnels, calendars and many other services that are needed to maintain a customer.